Essentials of Modern Marketing is the world's first marketing book built around market-specific success stories. Published in 100+ countries with 10,000+ copies per country. The 2026 editions for the Balkans and SEE region are now accepting applications.
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A civil engineer, bridge designer, BIM manager, and PhD candidate with two M.Sc. degrees in civil engineering and economics. With 50+ bridges delivered across Serbia and Germany, I turn deep expertise into clear positioning, stronger brands, and content that creates trust, visibility, and business opportunities.
Author of 60+ books including Marketing Management, the most widely used marketing textbook in the world. Philip Kotler has shaped how entire generations of business leaders think about marketing. His endorsement is the global gold standard.
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Essentials of Modern Marketing is a global book series endorsed by Prof. Philip Kotler. Each edition features 20–40 case studies from a specific market, their stories, their strategies, and the marketing decisions that drove their success.
The book is published in English with the intention of being translated into the local language. It is distributed globally, in print and digital, reaching universities, business leaders, investors, and marketing professionals across 100+ countries.
This is not a directory or an advertisement. It is an editorial publication reviewed by Prof. Kotler's team and co-authored by a global advisory board of marketing experts.
Whether you're starting, scaling, or connecting, I've got the right starting point for you.
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Your company's success story, written by expert writers, aligned with Kotler's editorial structure, and published in a book distributed to 100+ countries. This is not a blog post or a press release. It is a permanent, globally distributed publication endorsed by the most recognised name in marketing.
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Featured companies receive the Kotler Impact "Brilliant Company 2026" badge, a mark of recognition that can be used across your website, LinkedIn, pitch decks, tenders, and investor materials. It signals that your company has been vetted and endorsed by the Kotler organisation.
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Featured companies gain access to the World Marketing Summit — the global event founded by Philip Kotler that brings together marketing leaders, researchers, and business executives from around the world. Present your story, connect with peers, and position your brand on a global stage.
Companies from every industry and every continent have been featured in Essentials of Modern Marketing. Here are just some of the:
Your story goes from idea to a globally distributed, Kotler-endorsed publication.
Watch the full overview of the Essentials of Modern Marketing programme, what's included, how it works, and what it means for your brand.
The Father of Modern Marketing
CEO Kotler Impact
Partner Kotler Impact
Author, Consultant & Educator, Poland
CEO & President of UMUNTU SAS, Colombia
Founder MarketCulture Strategies Inc., Australia
Huddersfield Business School, University of Huddersfield, U.K.
Expert on Artificial Intelligence, France
Applications for the 2026 Balkan & SEE editions are now open. Limited spots available. Apply today and join the ranks of the world's most recognised brands in a publication endorsed by Prof. Dr. Philip Kotler.
